Recently, my article ‘What’s in a (pen) name?: writers and the fate of the female pseudonym’ was published over at the online feminist journal Feminartsy. Here is the opening:
‘What’s in a name?’ asked William Shakespeare. Apparently, a lot. From the use of initials to the chosen gender of the author’s name, research has shown that an author’s name has a significant impact on sales percentages. A Time article in 2014 showed that of the 50 most-read books by men on the site Goodreads, 90 per cent were written by men. For the most-read books by women, only five of the 50 were written by men, showing a preference to stick to one’s own gender… Read on here.