The Tao of Trash


By Siobhan Lyons, PhD Candidate
Department of Media, Music, Communication and Cultural Studies
Faculty of Arts
Macquarie University
Sydney, Australia

“For many years, until I wrote my first book, The Mechanical Bride, I adopted an extremely moralistic approach to all environmental technology. I loathed machinery, I abominated cities, I equated the Industrial Revolution with original sin and mass media with the Fall. In short, I rejected almost every element of modern life in favor of a Rousseauvian utopianism. But gradually I perceived how sterile and useless this attitude was, and I began to realize that the greatest artists of the 20th Century–Yeats, Pound. Joyce, Eliot–had discovered a totally different approach, based on the identity of the processes of cognition and creation. I realized that artistic creation is the playback of ordinary experience–from trash to treasures. I ceased being a moralist and became a student.”

-Marshall McLuhan, Playboy Magazine, March 1969

cropped-trash8 Courtesy of Trash…

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December 21, 2015 · 4:00 PM

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